How to Make a Post Scroll Across Facebook Againj How to Make a Post Scroll Across Facebook Again

Facebook video ads drive 2x more clicks and have a 69% college success rate than images. Larn how to brand your own killer video ads.

"I just think that we're going to be in a world a few years from at present where the vast majority of the content that people consume online will exist video."

Marker Zuckerberg , Barcelona'due south Mobile World Congress, 2016

Facebook video ads are currently running every bit the most popular and effective marketing tool on the platform. Each calendar month, 1.25 Billion viewers see videos on Facebook Watch. Non to mention the number of videos people scroll on their timelines daily. Strategically placing video ads on Facebook and Instagram can bring new customers and dramatically meliorate your make sensation.

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Video ads drive more engagement past getting effectually 2х more clicks than images. Also, they give marketers an opportunity to share the brand'due south identity and connect with viewers on a deeper emotional level, which can play a strong competitive advantage in the long term.

What are Facebook video ads?

Facebook video ads are paid ad placements that characteristic a video. It can appear in one of several predetermined locations on a user's Facebook screen. From your Facebook account, you can create a new video advert or heave an existing mail that includes a video clip.

Top-3 reasons to offset using Facebook video ads

1. Facebook users love videos

For the past five years, Facebook has been heavily focusing on becoming the biggest advertising-supported video platform. And Facebook users seem to back up this trend.

Co-ordinate to the Facebook report, 65% of Facebook users in the U.S. watch videos on Facebook daily. What's more, they await to watch even more videos on the platform over the next year.

The increasing popularity of video ads makes them an extremely efficient marketing tool on Facebook, as its users are used to engaging with this type of content organically.

2. Videos have the highest engagement rates on Facebook

Researches show that it has a higher appointment rate than any other type of content on Facebook receives. In a 2020 report , information technology was found that the average engagement charge per unit per Facebook postal service across all industries was 0.27%. Facebook video engagement stats evidence that at 6.01%, video posts score above other categories like photo posts (four.81%), link posts (three.36%), and condition posts (2.21%).

iii. Conversion rates of Facebook video ads are higher

I of the most significant advantages of video ads on Facebook is that videos exercise not just attract new potential customers, they also encourage them to convert more efficiently.

Results of a poll by Databox show that 69% of marketers noted that video ads outperform other mediums equally static visuals, images, and plain text ads on Facebook. Also, mobile accounts for more than 50% of Facebook's advertizing revenue from video.

Still not convinced that video ads efficiently perform on Facebook? Check out our list of 9 Undisputable Benefits of Facebook Video Ads .

Facebook's requirements for video ads

When you're working on content specifically for a Facebook video ad, make sure to follow Facebook'due south video requirements. Each type of ad comes with its own prepare of specifications.

For video ads, there are v essential rules:

• File type . There's a wide range of file types . But it is recommended to use MP4, MOV, or GIF for video advertisement placements.
• Sizes & Specs . Facebook official recommendations say a 4:5 ratio is preferable for in-feed ads to pop horizontal (16:9) and mural (9:sixteen) modes.
• Video length . Facebook video ad length should be from 1 second to 241 minutes for in-feed ads.
• Max file size . 4 GB for all placements.
• Minimum resolution . 1080 x 1080 for all placements.

Moreover, for detailed data about sizes & specs for video ads, check out this Sizes & Specs Guide for Facebook Advertisers .

How to make Facebook video ads - best practices

1. Set clear marketing objectives. Decide on the purpose of the advertisement: increment make awareness, bulldoze conversions, etc. After that, choose your KPIs in Conversion, Engagement , and Audition Attain categories and plan accordingly.
2. Choose a target audience. The numbers about audience reach don't straight correlate with the number of conversions. Thus, choosing a hyper-targeted group of people for your ad's audition is i of the keys to a successful Facebook video advert campaign. Reaching merely relevant people will drive more than video views and a higher CTR. This is why Madgicx'south Audience Studio tool is critically important to use when searching for your target audience on Facebook.
3. Plan the video creatives. Creating loftier-quality content is crucial for the success of an ad campaign as information technology's the main part of the whole piece of work that your audience will see.
4. Shoot a video. This part of the program, along with the planning of creatives, can be challenging for people that have never worked with ads earlier. Therefore, outsourcing it to professionals like Perfomante saves time, money, and nerves because y'all'll get stunning creative videos in time for any business concern goals of your advertizing campaign.
5. Prepare a Facebook entrada. This is a relatively straightforward process if you're creating a regular advertizing campaign on Facebook . Y'all can find stride-by-pace guides on Ads Director or the Power Editor that you just have to follow. Before publishing an advertising, double-check all optimization metrics, so you're good to become.
6. Track and evaluate your campaign. For your commencement campaign, go into the Ads Manager, choose "Campaigns," and see how well your ad performed. Even so, if you want to dig deeper into the analytics, you can use Madgicx's Strategic Dashboard . It provides yous with detailed information nigh all hidden and known metrics and directs yous towards revenue-driving determination making.
7. Improve . After the analysis is washed, it's fourth dimension to do information technology once again! Create a dataset of your previous campaigns, which is big enough to make data-driven decisions almost creatives, tracking metrics, and KPIs that will drastically ameliorate the functioning of your time to come campaigns.

Facebook video ads examples that convert

Monday.com

This Facebook advertisement is brilliant considering information technology mentions elements of brand identity (logo and proper name) in the get-go few seconds. Moreover, the colors and music correlate with a corporate tone of voice that is energetic, bright, fun, and productivity-driven, so the user gets an idea about both the make and the production promoted in the advertizement.

Nike

This Nike advert has fabricated a lot of noise in 2020. Information technology is compelling because the company showcased its celebrity partners struggling with many ordinary people'southward problems. When you're fighting in the first 2 seconds to become people to stop scrolling, showing famous athletes is an effective tactic.

If yous're searching for inspiration and can't find unique, anarchistic ideas, here'southward my list of top-20 ideas for creating Facebook video ads .

Instead of conclusion: don't exist intimidated by Facebook video ads

Ultimately, creating Facebook ads is an important marketing tactic to consider. You can reach a lot of people in your audience, find the most loyal audition, and build a strong relationship with your customers - all of which help strengthen the position of your make in the market.

At the core, people get more attached to authenticity in advertizement. You can shoot and edit a video from your phone and brand an authentic UGC video ad, or ask specialists in performance video to help you out with a script, creatives, or the whole video product.

Serafima Aleksandrova

Creative content marketer with 7+ years of experience in digital marketing. Currently running as Head of Content at Perfomante, a performance video production agency working on 2D, 3D, and UGC-powered videos.

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Source: https://madgicx.com/facebook-video-ads/

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